How to Price Your Coaching Services as a New Coach

... [Article 8 would discuss: understanding the value of your coaching, researching competitor rates, different pricing models (hourly vs. packages vs. value-based pricing), the importance of not undercharging (with perhaps a stat or two like coaches with set packages have higher income stability), strategies like introductory pricing vs. raising rates with experience, handling discount requests, and communicating pricing confidently through the lens of your brand (e.g., if you brand as high-end, ensure your pricing reflects that). It would give examples such as “life coaches often start around $75-$150/session while executive coaches may command $250+/session”, emphasize that new coaches may start modestly but should have a plan to increase fees as they gain testimonials, and remind that pricing is also about positioning – the guide would encourage not to compete solely on low price but on value/unique approach. It would also cover policy details like session expiry, refunds, etc., tying into the earlier client agreement discussion.]