Helping coaches launch, grow, and succeed with proven strategies, resources, and tools.
When people are considering hiring a coach, one thing that heavily influences their decision is social proof – evidence that others have had a positive experience and achieved results with you. In the coaching business, trust is paramount (…
Read more →As a new coach, you have the opportunity to craft a brand that resonates with your ideal clients and reflects your authentic self. A strong brand will not only attract the right people to you, it will also allow you to charge premium rates …
Read more →You may have heard the term “sales funnel” or “marketing funnel” tossed around, and wondered what it means for your coaching business. Simply put, a funnel is a step-by-step journey that guides someone from first learning about you all the …
Read more →In today’s digital world, content marketing is one of the most powerful ways for coaches to attract clients. Why? Because it allows you to demonstrate your expertise, build trust with your audience, and provide value up front – all of which…
Read more →For new coaches, crafting a business plan doesn’t have to be complicated or time-consuming. It’s less about creating a formal document and more about the thinking behind it. In this article, we’ll walk through how to create a practical coac…
Read more →So, do you need a coaching certification? The real answer depends on your situation, niche, and goals. In this article, we’ll navigate the pros and cons of getting certified, outline common credential options, and help you decide what’s rig…
Read more →Essential Tools and Software to Start a Coaching Business
Read more →In this article, we’ll explore why having a niche matters, how to figure out the niche that fits you, and how to establish yourself as an authority in that specialty (so you can dominate it!). Whether you’re inclined to be a career coach fo…
Read more →Free webinars have been a popular marketing tool for coaches (and many online businesses) for years – and for good reason. They allow you to provide real value up front, showcase your expertise, and build rapport with potential clients, all…
Read more →In this guide, we’ll walk you through 10 essential steps for how to become a coach and launch your coaching business. From clarifying your vision to landing your first clients, these steps will help you move forward with confidence. Let’s d…
Read more →So, you’re ready to establish your online presence with a coaching website – but the thought of building a website makes you break into a cold sweat? If you’re not “tech-savvy,” don’t worry. These days any coach can create a professional-lo…
Read more →An email list is often cited as one of the most valuable assets in online business – and this holds true for coaches. Your email list is essentially a direct line to people who have raised their hand and said, “Yes, I’m interested in what y…
Read more →... [Article 8 would discuss: understanding the value of your coaching, researching competitor rates, different pricing models (hourly vs. packages vs. value-based pricing), the importance of not undercharging (with perhaps a stat or two li…
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Read more →If you’ve been around marketing circles, you’ve likely heard the term “lead magnet.” It’s not actually a magnet, of course, but it does have pulling power – it’s a free offer so valuable that it attracts potential clients to you and prompts…
Read more →Marketing your coaching business can feel tricky – you want to attract clients, but you never want to come across as pushy or “salesy.” The good news is you don’t have to turn into a slick salesperson to fill your practice. In fact, the mos…
Read more →In this article, we’ll walk through the key legal and financial tasks to address as you set up your coaching practice. We’ll cover choosing a business structure, registering your business, handling taxes and banking, creating client contrac…
Read more →Social media is constantly evolving – platforms rise and fall, algorithms change, and user behaviors shift. As a coach trying to reach and engage clients, you need to stay current on what’s working now. In 2025, a few clear trends and strat…
Read more →Growing a thriving coaching practice means consistently attracting and signing new clients. In today’s digital age, the internet is your best friend when it comes to expanding your reach beyond word-of-mouth and local networks. The good new…
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